Quick Tips--Choose the Right Show for Your Business
· Choose the right show. Choose the show which best targets your key buyers.
· Book your stand early. You will have a better choice of stands, lots of time for planning and may be eligible for an early booking discount.
· Promote your participation leading up to the event. Send out letters/email/faxes to all of your current and potential clients to let them know you will be at the show.
· Design your stand so it looks professional and so your product is the most obvious feature. It is important that visitors know what you do.
· Search for qualified buyers at the show. Get your staff to be active in looking for the right people, qualifying their interest and recording their details .
· Follow up straight after the show. The show is the first big step, but to get real results you need to contact all the buyers you met at the show.
