· To gain the best value out of your exhibiting experience, ensure that your customers know that you are going to be there.
· Direct mail/email/fax your customers and potential customers prior to the event notifying them of your involvement.
· Provide show promotions/discounts to your customers giving them a greater incentive to visit your stand.
· In all your advertising leading up to the show, include reference to your participation in the trade show eg See us at Stand XX at XXXX Show.
· Take advantage of the free trade invitations provided to you by the organiser and distribute to your customers. Include these in your monthly invoice runs or regular correspondence to your customers.
· Create a hotlink on your corporate website to the show site to promote your involvement.
