· Staffing will ultimately determine how successful the show is for you.

· Use your very best staff - those that are friendly, motivated, and have a real knowledge of your products.

· Avoid using outside temporary staff - trade visitors expect to get answers from experts.

· Roster staff in four hour cycles, to avoid them getting tired and de-motivated.

· Brief staff as to the goals of your exhibiting, so that they can focus on these.

· Set specific targets (eg $ sales, visitor contacts) and offer rewards for achieving these.

· Instruct staff to use open body language on the stand to maximise opportunities of attracting visitors to your stand.

· Have a de-briefing at the end of each day, to review results and problems.

· Avoid eating, reading, taking mobile phone calls on your stand. Visitors want your individual attention and are unlikely to interrupt you.