¡¤ Staffing will ultimately determine how successful the show is for you.
¡¤ Use your very best staff - those that are friendly, motivated, and have a real knowledge of your products.
¡¤ Avoid using outside temporary staff - trade visitors expect to get answers from experts.
¡¤ Roster staff in four hour cycles, to avoid them getting tired and de-motivated.
¡¤ Brief staff as to the goals of your exhibiting, so that they can focus on these.
¡¤ Set specific targets (eg $ sales, visitor contacts) and offer rewards for achieving these.
¡¤ Instruct staff to use open body language on the stand to maximise opportunities of attracting visitors to your stand.
¡¤ Have a de-briefing at the end of each day, to review results and problems.
¡¤ Avoid eating, reading, taking mobile phone calls on your stand. Visitors want your individual attention and are unlikely to interrupt you. |