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Quick Tips--Staffing Your Stand

, Staffing will ultimately determine how successful the show is for you.

, Use your very best staff - those that are friendly, motivated, and have a real knowledge of your products.

, Avoid using outside temporary staff - trade visitors expect to get answers from experts.

, Roster staff in four hour cycles, to avoid them getting tired and de-motivated.

, Brief staff as to the goals of your exhibiting, so that they can focus on these.

, Set specific targets (eg $ sales, visitor contacts) and offer rewards for achieving these.

, Instruct staff to use open body language on the stand to maximise opportunities of attracting visitors to your stand.

, Have a de-briefing at the end of each day, to review results and problems.

, Avoid eating, reading, taking mobile phone calls on your stand. Visitors want your individual attention and are unlikely to interrupt you.

 
 
 
 

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