· Follow up, follow up, follow up! Your work doesn''t finish when the show closes. Research indicates that 83% of leads generated at trade shows are not followed up!

· Before you arrive at the show, have a structured program in place for the collection and follow up of leads immediately after the event.

· Disseminate the leads across your entire sales team so that prompt follow up is guaranteed.

· Review your objectives with a view to your participation in future shows.

· Hiring a tracker machine from the registration company allows you immediate follow up and is a very cost effective means of generating leads electronically.